How to Sell StickyDrive!

The hardest part about selling StickyDrive is that it's not something you can take off the shelf and sell. You are selling customized software. It's so versatile that every order can look and function differently. You can do so many cool things with this new technology that it can become a bit overwhelming when you first get introduced. But don't let that stop you. Once you understand StickyDrive and what it can do, a whole new world of marketing and communication possibilities comes alive.

The first thing that is important to understand is that StickyDrive has two main benefits. One benefits the end user and the other benefits the company purchasing StickyDrive. For the user, StickyDrive provides cool software which organizes and allows quick access to the data they store on the drive. It not only enhances the users experience with transferring data but also includes a photo viewer and MP3 player so you can check out your photos or play your MP3 music right off the drive. This part of StickyDrive is contained in the "top skin" which is to say the top 1/3 of the user interface. The second benefit which is contained in the "bottom skin" or lower 2/3 of the user interface is where all the magic can happen. This section is basically a mini web page that allows you to interact with the information on the drive or data linked to a web site such as videos and PDF documents. Because StickyDrive acts like a mini web page there is enormous potential for creativity.

In the bottom skin, you are able to use a wide variety of tools to get marketing messages across to customers. Some of these tools include videos, flash presentations, animation, live feeds, quick links to important data stored on the drive, web site links, and scrolling messages. And if that wasn't enough, everything you do can be changed and updated even after the drives have been handed out! This is the true power of StickyDrive. Your messages and company image never go stale using StickyDrive technology.

StickyDrive is software that can be added to any flash drive. It makes the flash drive a much more valuable promotional product.

  • Presents a custom interface on the computer screen
  • Connects the flash drive to the internet, enabling updating of information in the flash drive even after it has been distributed to the end customer
  • Can play movies, music, highlight specific documents, and present a company's product better than any other promotional product

Case Studies - Industry Examples of StickyDrive? software.

Financial Market

  • Provide customers real-time CD interest rates
  • Advise customers of new financial services
  • Invite people to apply for credit card with rotating offers or promotions
  • Inform customers of new online services that help reduce phone call costs

Consumer Retail Products

  • Offer links to retail web site sections
  • Offer e-coupons to target segments
  • Send digital version of weekly mailers

Airline / Hospitality

  • Each flash drive can integrate with the travel company database. Different customers can be offered different promotions


  • Companies now can feature product information documents in the flash drive and update them at any time in the future - lowering risk of misinformation
  • Consumers are educated on their disease with helpful links, and educated on how this drug treats or resolves symptoms

Sports and Event Marketing

  • Taking brand affinity for a sports team to the next level in a promotional item - StickyDrive? keeps the excitement of sports with real time up to date information. This promotional item will keep them coming back to the stands


  • Rich graphical presentations are perfect for the automotive industry
  • Multiple images of vehicle interior/exterior can be scrolled through
  • Video clips of the car road test
  • Animated graphics, when rolling the mouse over the car, it spins 360° showing all sides


  • StickyDrive presents rich graphics and animation featuring a company product or service. Not just 4-color printing, real digital media imagery
  • Flash drives can have stored content updated even after they are distributed
  • The interface can connect to portions of the company sponsored web sites bringing the most current data to the consumer
  • StickyDrive enables a flash drive to become unique to its owner, and allows companies to deliver targeted marketing to each person

Why is a flash drive with StickyDrive? a better way to deliver content such as training or manuals than a CD or the Web?

There are some significant advantages a StickyDrive/Flash drive solution offers.

Flash Drive vs. CD:
Pro CD

  • Cheap to burn
  • Can hold quite a bit of rich content
  • High user knowledge of how CDs work, and easy use. (Stick it in and in most cases it auto-runs)

Con CD

  • Mailing costs - special packaging to protect is expensive
  • Fragile - get scratched - people don't carry them around because of this
  • Updating requires complete replacement expense - even if only a small piece of original content requires updating
  • Maintaining a direct mail (postal mail list) is difficult - and results in 10-20% bad mail on average
  • No interactivity - no connection to the internet - no reporting of use
  • People use one time only at best
  • Many PCs are shipped without CD-Rom drives
  • Notebooks will exceed desktops in 2008 for total distribution - that ship with even less CD drives installed. Gateway, for example, sees CD-RW drives go out with just under 20 percent of the notebooks it sells
  • In many corporate environments such as PCs used in call centers, the IT departments do not order PCs with CD drives to avoid users sticking in CDs with other uses - programs. However all PCs must have USB to support standard peripherals. (mouse, printers, monitors...)

Flash Drive vs. CD Summary

CDs are experiencing rapid decay as a means for communicating information. They are fragile, non-up datable, and most important - many computers lack CD drives to view them now. CDs are cheap to make compared to the expense of a flash drive, but expensive to mail. Moreover, even the slightest update of content requires a complete replacement and re mailing of the CD. Last, CDs are boring, users don't put them in, and even if they do - it's only one time and no reporting or interactivity is done. So, if you are doing training, there is no way to know if they played it or learned anything from it.

If you compared the use of a CD for training over time, the CD quickly becomes more expensive (at about 3 updates / mailings) compared to flash drive. More important, there is not interactive connection to know if this expense was ever used. It is a blind expense distribution method that surveys have revealed has a very low (5% or less) "take-rate".

Flash Drive vs. the Web
Pro Web

  • The web is an extremely low cost (effectively free) means to communicate information such as training
  • The web is highly adopted and easy for people to use / see
  • Most computers now have the installed players for viewing content - and if they don't - people are now quite comfortable downloading necessary tools
  • Updating content or introducing new content is very cheap from a delivery perspective
  • Managing an email list versus a postal mail is easier to update and has a much lower cost to maintain
  • There is no up front cost of an item to burn to or mail
  • There is no requirement of a USB port or CD drive to access

Con Web

  • You must be online to view content
  • You need a fast internet connection to stream data such as a video
  • People don't go to training web sites unless required to - and they only will do it once
  • People don't remember URL's to content - and even if they do - they save to one machine/browser - making it less likely to be used by a mobile customer
  • Any documents you want to provide to an audience requires a download from the web manually by the user, and then becomes stored in a PC, not mobile unique to a person
  • Viewing a URL does not tell you who watched it, or unique viewing. To create a unique user to the web requires expensive CRM management - and a process to identify unique user

Flash Drive vs.Web Summary

The web is the best alternative to a flash drive in distributing training content. It's limiting requirement is that someone must be online - whereas content to the flash drive can be played regardless of connectivity. People are reluctant to save and go to specific URL for training. People are more inclined to plug in a flash drive - especially if they store other personal or work documents to the flash drive. Flash drives support all forms of stored content. Any content (video, Word docs, PDF's, Excel) you desire to deliver to a person requires a download from the web AND - is then stored to a PC. StickyDrive software by design creates unique users to each hardware letting a company know if information is being viewed by many unique audience members vs. a few people viewing many times. If the person wants to carry this information with them, they end up burning it to a flash drive.


The greatest advantage of StickyDrive software in a flash drive for training / content delivery mechanism versus a CD or Web delivery is mobility, frequency and ease of use, unique reporting to individuals, low cost updates, and cons savings. The flash drive provides the mobility of a CD, with more ubiquity and player receptacles (USB port versus CD drive). StickyDrive software in the flash drive offers the low cost updating of content via the web, and the reporting / tracking that CDs lack. The flash drive wins hands down in its mobility and ability to carry valuable documents and content with a unique person, compared to being stored in a computer. The flash drive has another unique advantage with StickyDrive software where our use studies have proven that consumers will store other data (work or personal) on the drive and use the hardware for other purposes, providing more frequency of use providing more impressions of the training materials, more branding and connections to a company communication objective. A flash drive with StickyDrive software is an extremely mobile and convenient device - unique to a person - that captures both the value of portable content and the low cost update and delivery of the web.

StickyDrive software in a flash drive offers significant advantages to traditional methods to delivering training, catalogues, pricing, new merchandise, sale or discounted inventory, or just news to a target audience.